Color Shift

Ben Aranda and Chris Lasch, of terraswarm, creators of the infamous 10 Mile Spiral as well as the Brooklyn Pigeon Project, will be unveiling a new project on Monday night in Manhattan.
Called Color Shift, the installation "is an urban-scaled art project made by inputting a continuous stream of alternating colors into the FreshDirect video billboard, the largest in the country." As such, it's a kind of creative mis-direction of urban light pollution – a post-Duchampian optical relief in technicolor, throbbing through a dozen spectra across the roofs and walls of New York City.

You can watch a virtual version of Color Shift, installed online – it's a weird, hypnotic abyss of slow alteration that, at one point, made my eyes feel broken. Very Olafur Eliasson-esque.
Ben and Chris will be speaking Monday night, March 19th, at 6:30pm in Columbia University's Wood Auditorium, Avery Hall. Tell them BLDGBLOG sent you.

Comments are moderated.

If it's not spam, it will appear here shortly!


Anonymous Anonymous said...

that virtual version is great. i want it for a screensaver. it made my eyes and brain argue about the input.

March 18, 2007 2:44 PM  
Anonymous Anonymous said...

where in NYC is the freshdirect sign?

March 21, 2007 10:20 AM  
Anonymous Anonymous said...

faduh. the Fresh Direct billboard is located at 21-32 Borden Avenue in Long Island City, Queens.

it's strange how even the architect-artists don't acknowledge the location of the billboard, eh? why is Queens always so unacknowledged; would the same happen for Brooklyn?

March 25, 2007 12:05 PM  
Blogger David Whitehill said...

I went to the "lecture" the other day.

Sometimes it's better to admit that something just looks cool.

March 26, 2007 9:31 AM  

Post a Comment