Color Shift

Ben Aranda and Chris Lasch, of terraswarm, creators of the infamous 10 Mile Spiral as well as the Brooklyn Pigeon Project, will be unveiling a new project on Monday night in Manhattan.
Called Color Shift, the installation "is an urban-scaled art project made by inputting a continuous stream of alternating colors into the FreshDirect video billboard, the largest in the country." As such, it's a kind of creative mis-direction of urban light pollution – a post-Duchampian optical relief in technicolor, throbbing through a dozen spectra across the roofs and walls of New York City.

You can watch a virtual version of Color Shift, installed online – it's a weird, hypnotic abyss of slow alteration that, at one point, made my eyes feel broken. Very Olafur Eliasson-esque.
Ben and Chris will be speaking Monday night, March 19th, at 6:30pm in Columbia University's Wood Auditorium, Avery Hall. Tell them BLDGBLOG sent you.

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Anonymous InfiniteDomain said...

that virtual version is great. i want it for a screensaver. it made my eyes and brain argue about the input.

March 18, 2007 2:44 PM  
Anonymous Anonymous said...

where in NYC is the freshdirect sign?

March 21, 2007 10:20 AM  
Anonymous Nick Normal said...

faduh. the Fresh Direct billboard is located at 21-32 Borden Avenue in Long Island City, Queens.

it's strange how even the architect-artists don't acknowledge the location of the billboard, eh? why is Queens always so unacknowledged; would the same happen for Brooklyn?

March 25, 2007 12:05 PM  
Blogger david said...

I went to the "lecture" the other day.

Sometimes it's better to admit that something just looks cool.

March 26, 2007 9:31 AM  

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